Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | New Zealand Automobile Association | AA New Zealand | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 51 characters long. |
| Description | Welcome to the most popular automobile association in New Zealand! AA Members enjoy fantastic car, driving, motoring, travel, insurance and finance services, exclusive discounts and offers. | This meta description is 189 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | automobile association, the automobile association, automobile association new zealand, new zealand automobile association | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 1.698 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 82306, as last checked | According to Alexa and the Global rank, the site is quite well known. |
| Links on homepage | Around 461 links | This looks... a little suspicious, to be honest. |
| Backlinks amount | Approximately 822 | A good amount of backlinks. |
| HTML size | 184.5KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 103.28.251.180. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Oceania New Zealand Business and Economy Financial Services Insurance Auto |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | nzta.govt.nz autotrader.co.nz metservice.com nzpost.co.nz thewarehouse.co.nz |
These websites fall into the same categories as aa.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 4:37 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK
Server: nginx
Date: Tue, 20 Jun 2017 20:42:40 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Cache-Control: max-age=600, must-revalidate, no-transform
Vary: Cookie,X-Forwarded-Protocol,User-Agent,Accept,Accept-Encoding
Pragma:
Last-Modified: Fri, 16 Jun 2017 00:52:01 GMT
ETag: 19eb0f306ebe293ef8c690002270f3d9907fea6d
Expires: Tue, 20 Jun 2017 20:52:40 GMT
X-Frame-Options: SAMEORIGIN
X-XSS-Protection: 1; mode=block
Set-Cookie: visid_incap_735938=iPKgG0VESh+mHQZwBxcuQr+ISVkAAAAAQUIPAAAAAAAZo7hNHDM/loasny9oM0pT; expires=Wed, 20 Jun 2018 07:10:53 GMT; path=/; Domain=.aa.co.nz
Set-Cookie: nlbi_735938=ThQyJcHI/iiDvNPPCakhYwAAAAC5t7wMWDCYg7czIkMCHjFi; path=/; Domain=.aa.co.nz
Set-Cookie: incap_ses_500_735938=Mkq8PXV0kA2j+lqeu1vwBr+ISVkAAAAALPgunyxbGilowXbfXnKdjQ==; path=/; Domain=.aa.co.nz
Set-Cookie: ___utmvmKRucyEy=IEYiQjYbizT; path=/; Max-Age=900
Set-Cookie: ___utmvaKRucyEy=RbVjsHd; path=/; Max-Age=900
Set-Cookie: ___utmvbKRucyEy=AZt
XAvOzalj: vtS; path=/; Max-Age=900
X-Iinfo: 8-8084110-8084111 NNNN CT(182 -1 0) RT(1497991359063 0) q(0 0 2 0) r(6 6) U4
X-CDN: Incapsula |
| WHOIS |
|---|
version: 7.40 query_datetime: 2017-07-03T08:05:06+12:00 domain_name: aa.co.nz query_status: 200 Active domain_dateregistered: 1998-02-02T00:00:00+13:00 domain_datebilleduntil: 2017-08-02T00:00:00+12:00 domain_datelastmodified: 2017-07-02T23:35:25+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: AA Tourism Publishing Limited registrar_address1: PO Box 101 001 registrar_address2: North Shore Mail Centre registrar_city: Auckland registrar_postalcode: 0745 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 9 966-8720 registrar_fax: +64 9 966-8721 registrar_email: registrant_contact_name: NZ Automobile Association Inc registrant_contact_address1: PO Box 5 registrant_contact_address2: Shortland Street registrant_contact_city: Auckland registrant_contact_postalcode: 1140 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 966 8860 registrant_contact_fax: +64 9 966 8721 registrant_contact_email: admin_contact_name: AA Web Builders admin_contact_address1: PO Box 101 001 admin_contact_address2: North Shore Mail Centre admin_contact_city: Auckland admin_contact_postalcode: 0745 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 966 8573 admin_contact_fax: +64 9 966 8721 admin_contact_email: technical_contact_name: Datacom Systems Limited technical_contact_address1: 106 Vincent Street technical_contact_address2: - technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 303 1489 technical_contact_fax: +64 9 373 8810 technical_contact_email: ns_name_01: ns2.datacom.co.nz ns_name_02: ns3.datacom.co.nz |
Now that you are hopefully done with aa.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for aa.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with aa.co.nz contains at least 533 entries: