Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

123.is In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

123.is Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 8.0531 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 23.8 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 2 images. Such an amount can be considered spot on and should not impact the load speed of the website in any negative way.
• Around 20 server requests have been made before the webpage was fully loaded. This is a good number of server requests. As every request made increases the time it takes to load the page, such a low amount of requests probably improves page load time.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, 123.is takes up 892275 place. This information was retrieved on 2017-11-27.
• The best rank given to this website was 203003, given on 2013-12-05.
• Over the last 90 days or so, the rank has changed by 719379.
• On the other hand, the worst rank this website was given is 998810 on 2017-02-05.
• The average rank, month after month, is around 650290 for 123.is.
• In France, where is the main target audience of the website, it ranks in 61293 place.

QUANTCAST ranking up close

QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 178239404 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.

• From what we know, 123.is takes up 282163 place in terms of traffic among all the other indexed websites, according to Quantcast. This rank was retrieved on 2014-09-16.
• The all-time best rank of 281966 was recorded on 2014-08-19 by Quantcast.
• As for the worst position of 358481, this dark day was on 2013-11-22.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 213.167.152.217.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Cache-Control: private
Content-Type: text/html; charset=utf-8
Server: Microsoft-IIS/7.5
Set-Cookie: ASP.NET_SessionId=mw1yka2zqoc2otb1pwa4xejl; path=/; HttpOnly
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
Date: Sat, 27 May 2017 07:35:14 GMT
Content-Length: 24158

domain:       123.is
registrant:   IE1072-IS
admin-c:      IE405-IS
tech-c:       IE405-IS
zone-c:       AE683-IS
billing-c:    IE405-IS
nserver:      ns1.dnsimple.com
nserver:      ns2.dnsimple.com
nserver:      ns3.dnsimple.com
nserver:      ns4.dnsimple.com
dnssec:       unsigned delegation
created:      August 23 2004
expires:      August 23 2017
source:       ISNIC
role:         123.is ehf
nic-hdl:      IE1072-IS
address:      Gyðufelli 6
address:      IS-111 Reykjavík
phone:        +354 8988123
created:      August 23 2004
source:       ISNIC
role:         123.is ehf
nic-hdl:      IE405-IS
address:      Gyðufelli 6
address:      IS-111 Reykjavík
phone:        +354 4993123
e-mail:       
created:      August 15 2008
source:       ISNIC
role:         Anthony Eden
nic-hdl:      AE683-IS
address:      101 Federal St, Ste 1900
address:      Boston, Massachusetts 02110
address:      US
e-mail:       
created:      March 29 2011
source:       ISNIC