Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | New Cars, Used Cars, Hybrid Cars, Small Cars | Toyota UK | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 56 characters long. |
Description | Welcome to Toyota UK. Find out about our new and used cars, as well as offers on all of your favourite models & much more. Contact us for more information. | This meta description is 155 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | Toyota Model Range, New Cars, Used Cars, Hybrid Cars, Small Cars, 4x4 Cars, Estate Cars, Latest Offers, Toyota Finance, Toyota 5 year warranty, Toyota News and Events, | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 2.215 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 62001, as last checked | According to Alexa and the Global rank, the site is quite well known. |
Quantcast | Current rank, according to our database, is at 347907 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
Links on homepage | Around 302 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 923 | A good amount of backlinks. |
HTML size | 203.8KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 149.126.72.207. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
---|---|---|
Related categories | Recreation Autos Makes and Models Toyota Regional Europe United Kingdom Business and Economy Motoring Manufacturers |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | toyota-europe.com toyotaownersclub.com toyota-global.com whatcar.com nissan.co.uk |
These websites fall into the same categories as toyota.co.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
---|---|---|
Approximate time on site | 3:35 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 62534956 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Etag: "a62ee9ca" Content-Type: text/html; charset=utf-8 Cache-Control: max-age=699, public Expires: Wed, 14 Jun 2017 05:57:57 GMT Date: Wed, 14 Jun 2017 05:46:18 GMT Set-Cookie: visid_incap_166592=UBzLPWPzSQy0LhoM8vEUyKrNQFkAAAAAQUIPAAAAAABdYTtiWIBKHdWB74TcECGC; expires=Wed, 13 Jun 2018 09:10:52 GMT; path=/; Domain=.toyota.co.uk Set-Cookie: incap_ses_535_166592=03kTSfJ3UCbRYj4DvbNsB6rNQFkAAAAA8m5BG5bwy4FqA5+1+A3Aig==; path=/; Domain=.toyota.co.uk Set-Cookie: ___utmvmzauByZI=bABxGnYwHlJ; path=/; Max-Age=900 Set-Cookie: ___utmvazauByZI=ZxSovRN; path=/; Max-Age=900 Set-Cookie: ___utmvbzauByZI=oZe XmHOdalC: Dti; path=/; Max-Age=900 X-Iinfo: 8-61329255-61323386 2CNN RT(1497419178499 126) q(0 0 0 -1) r(0 0) X-CDN: Incapsula Transfer-Encoding: chunked |
WHOIS |
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Domain name: toyota.co.uk Registrant: Toyota (GB) Plc Trading as: Toyota (GB) PLC Registrant type: UK Public Limited Company, (Company number: 916634) Registrant's address: Great Burgh Burgh Heath Epsom Surrey KT18 5UX United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012 Registrar: Toyota (GB) Plc t/a Toyota (GB) PLC [Tag = TOYOTA] URL: http://www.toyota.co.uk Relevant dates: Registered on: before Aug-1996 Expiry date: 06-Sep-2017 Last updated: 14-Oct-2016 Registration status: Registered until expiry date. Name servers: ns-1196.awsdns-21.org ns-1618.awsdns-10.co.uk 205.251.198.82 ns-414.awsdns-51.com ns-774.awsdns-32.net WHOIS lookup made at 22:03:17 09-May-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Now that you are hopefully done with toyota.co.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for toyota.co.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with toyota.co.uk contains at least 1179 entries: