Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

elletens.com.au In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

elletens.com.au Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 1.5652 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 48.4 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 17 images. Such an amount can be considered spot on and should not impact the load speed of the website in any negative way.
• Around 45 server requests have been made before the webpage was fully loaded. This is a good number of server requests. As every request made increases the time it takes to load the page, such a low amount of requests probably improves page load time.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, elletens.com.au takes up 4710958 place.
• Over the last 90 days or so, the rank has changed by 4166119.
• In Australia, where is the main target audience of the website, it ranks in 55377 place.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 23.227.38.32.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Server: nginx
Date: Tue, 07 Nov 2017 09:01:59 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
X-Sorting-Hat-PodId: 10
X-Sorting-Hat-PodId-Cached: 1
X-Sorting-Hat-ShopId: 21001137
X-Sorting-Hat-Section: pod
X-Sorting-Hat-ShopId-Cached: 1
Vary: Accept-Encoding
X-Sorting-Hat-PodId: 10
X-Sorting-Hat-PodId-Cached: 1
X-Sorting-Hat-ShopId: 21001137
X-Sorting-Hat-Section: pod
X-Sorting-Hat-ShopId-Cached: 1
Vary: Accept-Encoding
X-ShopId: 21001137
X-ShardId: 10
Content-Language: en
Strict-Transport-Security: max-age=7889238
ETag: cacheable:28c602747d7413ec066477e370c20a97
X-Alternate-Cache-Key: cacheable:598d185d7e61e6b2b947afae28c6f82a
X-Cache: miss
Set-Cookie: secure_customer_sig=; path=/; expires=Sat, 07 Nov 2037 09:01:59 -0000; secure; HttpOnly
Content-Security-Policy: upgrade-insecure-requests; report-uri /csp-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=763440ea-8c9e-4f6e-96e6-13c3473d1316
X-Content-Type-Options: nosniff
X-Download-Options: noopen
X-Permitted-Cross-Domain-Policies: none
X-XSS-Protection: 1; mode=block; report=/xss-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=763440ea-8c9e-4f6e-96e6-13c3473d1316
P3P: CP="NOI DSP COR NID ADMa OPTa OUR NOR"
X-Dc: ash,chi2
X-Content-Type-Options: nosniff
X-Request-ID: 763440ea-8c9e-4f6e-96e6-13c3473d1316
Set-Cookie: _landing_page=%2F; Expires=Tue, 21-Nov-17 09:01:59 GMT; Path=/; HttpOnly
Set-Cookie: _orig_referrer=; Expires=Tue, 21-Nov-17 09:01:59 GMT; Path=/; HttpOnly
Set-Cookie: cart_sig=; path=/; expires=Tue, 21 Nov 2017 09:01:59 -0000; HttpOnly
X-Content-Type-Options: nosniff