Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Alcohol.org.nz | | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 16 characters long. |
| Description | The Health Promotion Agency’s alcohol website provides information, advice, research and resources to help prevent and reduce alcohol-related harm and inspire New Zealanders to make better decisions about the consumption of alcohol. | This meta description is 232 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | Alcohol | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 7.833 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 621083, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Quantcast | Current rank, according to our database, is at 368581 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
| Links on homepage | Around 139 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 289 | A good amount of backlinks. |
| HTML size | 46.2KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 54.79.73.216. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Health Addictions Substance Abuse Organizations Health Pharmacy Drugs and Medications A Alcohol Regional Oceania New Zealand Health Substance Abuse |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | alcohol.gov.au cheers.org.nz alcoholthinkagain.com.au drinkwise.org.au glengarrywines.co.nz |
These websites fall into the same categories as alcohol.org.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 2:09 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 22506835 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Accept-Ranges: bytes Age: 0 Cache-Control: public, max-age=43200 Content-Language: en Content-Type: text/html; charset=utf-8 Date: Wed, 13 Dec 2017 07:39:25 GMT ETag: W/"1513150765-1" Expires: Sun, 19 Nov 1978 05:00:00 GMT Last-Modified: Wed, 13 Dec 2017 07:39:25 GMT Link: <https://www.alcohol.org.nz/in-the-community/learn-more/presenting-a-submission>; rel="canonical",<https://www.alcohol.org.nz/node/324>; rel="shortlink" Server: nginx Vary: Cookie,Accept-Encoding Via: 1.1 varnish-v4 X-Content-Type-Options: nosniff X-Drupal-Cache: MISS X-Frame-Options: SAMEORIGIN X-Generator: Drupal 7 (http://drupal.org) X-Powered-By: PHP/5.4.45 X-Powered-By: PleskLin X-Varnish: 432931257 X-Varnish-Cache: MISS X-Varnish-Cacheable: YES X-Varnish-Server: ip-172-31-38-91 transfer-encoding: chunked Connection: keep-alive |
| WHOIS |
|---|
version: 7.40 query_datetime: 2017-07-05T18:19:40+12:00 domain_name: alcohol.org.nz query_status: 200 Active domain_dateregistered: 1997-09-02T00:00:00+12:00 domain_datebilleduntil: 2017-11-02T00:00:00+13:00 domain_datelastmodified: 2016-10-12T11:28:39+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Freeparking registrar_address1: Level 2, 2 Devon St East registrar_address2: www.freeparking.co.nz registrar_city: New Plymouth registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: Health Promotion Agency registrant_contact_address1: Po Box 2142 registrant_contact_city: Wellington registrant_contact_postalcode: 6140 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 4 9170060 registrant_contact_fax: +64 4 4730890 registrant_contact_email: admin_contact_name: Health Promotion Agency admin_contact_address1: Po Box 5023 admin_contact_address2: Te Aro admin_contact_city: Wellington admin_contact_postalcode: 6011 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 4 9120320 admin_contact_email: technical_contact_name: Health Promotion Agency technical_contact_address1: Level 4, ASB House technical_contact_address2: 101 The Terrace technical_contact_city: Wellington technical_contact_province: Wellington technical_contact_postalcode: 6011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 4 9170060 technical_contact_email: ns_name_01: ns.freeparking.co.nz ns_name_02: ns2.freeparking.co.nz |
Now that you are hopefully done with alcohol.org.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for alcohol.org.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with alcohol.org.nz contains at least 1233 entries: